Implement Proper Schema Markup | Json-LD Structured Data | On-Page #SEO Checklist in Gujarati
Schema helps in organizing the structure of your data to help search engines read your page and rank it in the SERPs.
Schema.org is the result of a collaboration between Google, Bing, Yandex, and Yahoo! To help companies provide necessary information for their search engines to easily understand. This provides a shared vocabulary for webmasters and developers to use a schema and get the maximum benefit for their efforts.
According to Moz, “Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.”
An example of a Schema markup is the star ratings you find in search results when you Google for a nearby hotel or restaurant. Another example is when you find an image attached to the result of your query on SERPs. Adding Schema markup will help increase your page’s CTR.
There are three formats of schema markups which are commonly used in top search engines:
• JSON-LD - nested data items are easier to express because the markup is not interleaved with the user-visible text.
• Microdata - An open-community HTML specification used to nest structured data within HTML content.
• RDFa - An HTML5 extension that supports linked data by introducing HTML tag attributes that correspond to the user-visible content that you want to describe for search engines
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