Make Money With Shoutcart
https://shoutcart.com/
https://shoutcart.com/
When you’re in the market for a product, how do you decide which of the many brands making that product to go with? Do you pay attention to the TV commercials or ads in your browser? Do you go reading reviews on Amazon or Google’s shopping center?
No, most people skip the easily modified and “corruptible” methods and instead choose to ask their friends and family. They turn to social media and post a question, ask for recommendations, or just look to see what the people they follow are using.
Enter: Shoutcart
That middleman relationship is where Shoutcart comes into play. Shoutcart is one of the larger and more visible companies working in the influencer marketing niche. They purport to hook you up with influencers who, combined, reach over 400 million active followers.
Is Shoutcart worth the money? Well, I’ll get to that. First, though, let’s take a look at what they claim to offer, and a few looks into what they actually provide.
Shoutcart, like any good web business, puts a bunch of selling points right on their homepage. They call themselves the number one platform for influencer marketing, and who am I to dispute it? I don’t have access to the inner workings of every such platform.
Investigating the Audience
We’re looking at Shoutcart from the business perspective. The idea being to determine whether or not purchasing a shoutout is worth the price.
First of all, if you don’t create a (free) account and log in, all you can see is the username, profile picture, follower number, and ShoutScore for each influencer. You have limited access to filtering tools, and you can’t see the type of account, the type of channel, or the price for the shoutout. All of that information, plus all the other filters, become available once you register an account.
The two non-standard filters are for active hours and for their ShoutScore. Active hours come in four ranges, Morning, Afternoon, Evening, and Night. They are, respectively, 6am to noon, 1pm to 6pm, 6pm to 11pm, and 1am to 6am. I suppose people who are only active from midnight to 1am aren’t included, or something. Who knows.
Let’s look at some of the accounts they offer, actually. Here are those top three:
- 9.carat on Instagram. This account has 15,700 followers and has the highest score at 29.72. Their account on Instagram has the same metrics, and posts humorous videos of all kinds. It appears like they used to post a lot of #aesthetic photos, but pivoted into video around April of this year. Their price is $10, which is very reasonable.
- Viakavish on Instagram. This account has 228,000 followers, and their shoutout price is $250. They appear to be a cartoonist posting largely doodles and simple animations, and I don’t actually see any recent shoutouts on their page.
- Marcy on Instagram. This account appears to be a musician and Youtuber from Venezuela. They post their own content for the most part, and I don’t see any recent shoutouts here either. They have almost 50,000 followers and their price is a mere $20.
On the other end of the spectrum, here are some lower scoring choices.
- Inhibition on Twitter. This account has a ShoutScore of 0.26, and their price is $10. Shoutcard claims they have 123,000 followers. It appears to be a personal Twitter account for some dude out in Los Angeles.
- Atpwtamemes on Twitter. This account has a Shoutscore of 1.2 and charges $10 for a shoutout. Scoutcart claims they have 3,600 followers. They’re a narrow niche of tennis memes.
- Drdavinahs on Instagram. Shoutcart gives this account a 3.9 and they have set a price of $30. They have 22,100 followers and primarily post about various health foods, recipes, and supplements, probably with some MLM involved if you dig.
I also decided to see if any of the people in their network have an actually high follower count. Are there any who have more than five million followers? Surprisingly, yes.
- Bestvines on Instagram has 8.7 million followers, a ShoutScore of 9.89, and a price of $800 for a shoutout. As you might expect, they post old Vines to re-live the glory days of that dead platform.
- Theloversayings on Instagram has 8.1 million followers and a ShoutScore of 8.31. Their price is $230, significantly lower than the first place account, which I chalk up to the fact that their account is set to private. I have no idea how active they are behind the wall.
- Notcommonfacts on Instagram has 7.7 million followers, a ShoutScore of 9.22, and a price of $220. Their account is also private.
- Autocorrects on Twitter has 5.5 million followers, a ShoutScore of .08, and a price of $120.
Is Shoutcart Worth The Price?
There’s no denying that influencer marketing can be quite powerful. The problems I see with Shoutcart are that most accounts aren’t all that great, and while shoutouts are cheap for them, I don’t see you getting much in the way of returns. On the other hand, the majority of the reasonable accounts have prices under $1,000, and that’s still a decent budget for a suitably large brand. If you could get a good shoutout on BestVines and get decent returns, you could come out ahead.
